Privacy Policy

Last updated: 9 October 2026

1. Controller

The controller within the meaning of the General Data Protection Regulation (GDPR) is:
Ecom Empire OÜ, Liimi tn 1b, 10621 Tallinn, Estonia
Registration number: 16494984
Email: info@wildenocam.com

2. General

Ecom Empire OÜ operates this shop and website under the WildenoCam brand, including all related information, content, features, tools, products and services, in order to offer you a curated shopping experience (the “Services”). WildenoCam uses Shopify’s technology to provide the Services to you. This Privacy Policy explains how we collect, use and disclose your personal data when you visit or use our Services, make a purchase or take other actions through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Use and this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully.

3. What personal data we collect or process

“Personal data” means any information relating to an identified or identifiable natural person. It does not include data collected anonymously or anonymised to the extent that it no longer identifies you and cannot reasonably be linked to you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including information inferred from them:

• Contact details, e.g. name, address, billing address, delivery address, phone number and email address.
• Financial data, e.g. credit card, debit card and account numbers, payment card details, financial account details, transaction details, payment method, payment confirmations and other payment details.
• Account data, e.g. username, password, security questions, preferences and settings.
• Transaction data, e.g. products you view, add to your basket, add to your wish list, buy, return, exchange or cancel, as well as your past transactions.
• Communications with us, e.g. information you send us as part of a customer service enquiry.
• Device data, e.g. information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage data, e.g. information about how and when you interact with and navigate the Services.

4. Sources of personal data

We may collect personal data from the following sources:

• Directly from you, e.g. when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal data;
• Automatically through the Services, e.g. from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies. Where not technically necessary, we only use such technologies with your consent (§ 25 TDDDG, Art. 6(1)(a) GDPR);
• Through our service providers, e.g. when we engage them to provide certain technologies and they collect or process your personal data on our behalf; and
• From our Shopify partners or other third parties.

5. Purposes and legal bases of processing

Depending on how you interact with us and which Services you use, we use your personal data for the following purposes:

• Providing, personalising and improving the Services. We use your personal data to provide the Services to you, in particular to perform our contract with you, process your payments, fulfil your orders, remember your preferences and products you are interested in, send you account-related notifications, process purchases, returns, exchanges and other transactions, create, maintain and manage your account, arrange delivery, facilitate returns and exchanges, enable you to write reviews and create a shopping experience tailored to you, for example through product recommendations based on your purchases. The legal basis is Art. 6(1)(b) GDPR (performance of a contract and pre-contractual measures) and, as regards personalising and improving the Services, Art. 6(1)(f) GDPR (legitimate interest) or your consent under Art. 6(1)(a) GDPR where required.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising and promotional messages by email, SMS or post and to show you online advertising for products and services on the Services or on other websites, including based on products you have previously bought or added to your basket and your other past activity on the Services. The legal basis is your consent (Art. 6(1)(a) GDPR) or, where permitted by law (e.g. direct marketing to existing customers under § 7(3) UWG), our legitimate interest (Art. 6(1)(f) GDPR).
• Security and fraud prevention. We use your personal data to verify your account, provide a secure payment and shopping experience, detect, investigate or take action against possible fraudulent, unlawful, unsafe or harmful activity, protect public safety and secure our Services. The legal basis is Art. 6(1)(f) GDPR (legitimate interest). If you use the Services and register an account, you are responsible for keeping your login details safe. We strongly recommend that you do not share your username, password or other login details with anyone else.
• Communicating with you. We use your personal data to provide customer service, respond to your enquiries, provide you with efficient services and maintain our business relationship with you. The legal basis is Art. 6(1)(b) or (f) GDPR.
• Legal reasons. We use your personal data to comply with applicable laws or respond to lawful requests, including requests from law enforcement or government authorities, to take part in or investigate civil investigations, potential or actual litigation or other adversarial proceedings, and to investigate potential breaches of our terms or policies. The legal basis is Art. 6(1)(c) GDPR (legal obligation) or Art. 6(1)(f) GDPR.

6. Recipients of personal data

In certain cases, we may disclose your personal data to third parties for lawful purposes in accordance with this Privacy Policy, in particular:

• to Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer service, cloud storage, logistics and delivery);
• to business and marketing partners in order to provide you with marketing services and advertising. For example, we use Shopify to support personalised advertising through third parties based on your online activity across different merchants and websites. Our business and marketing partners use the data in accordance with their own privacy notices. You can object to the sharing of data for personalised advertising or withdraw your consent at any time;
• when you instruct us, ask us or otherwise consent to us disclosing certain data to third parties, e.g. to deliver products to you or when you use social media widgets or login integrations;
• to affiliated companies or otherwise within our group of companies;
• in connection with business transactions such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of use or policies, and to protect or defend the Services, our rights and the rights of our users or others.

7. Our relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal data about your use of the Services in order to provide and improve the Services for you. Information you submit to the Services is transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence, in order to provide and improve the Services for you. In addition, we use certain advanced Shopify features that use information from your interactions with our shop, with other merchants and with Shopify to help protect, grow and improve our business. To provide these advanced features, Shopify may use personal data from your interactions with our shop, with other merchants and with Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights in relation to your personal data via the Shopify Privacy Portal .

8. Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found there. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those platforms, without us or the third party being able to restrict its use. The inclusion of such links does not in itself imply endorsement of the content of those platforms or of their owners or operators, unless stated in the Services.

9. Children’s data

The Services are not intended for children, and we do not knowingly collect personal data from children under the age of 16. If you are the parent or guardian of a child who has provided us with personal data, you can contact us using the details below and request that this data be deleted.

10. Data security and retention

Please be aware that no security measure is perfect or impenetrable and we cannot guarantee “absolute security”. In addition, information you send us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we keep your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations (in particular commercial and tax retention periods), resolve disputes or enforce applicable contracts and policies. After that, the data is deleted or anonymised.

11. Your rights

Under the GDPR – subject to the statutory conditions and exceptions – you have the following rights in relation to your personal data:

• Right of access (Art. 15 GDPR): You can request information about the personal data we hold about you.
• Right to rectification (Art. 16 GDPR): You can request the correction of inaccurate personal data.
• Right to erasure (Art. 17 GDPR): You can request the deletion of your personal data.
• Right to restriction of processing (Art. 18 GDPR): You can ask us to restrict the processing of your personal data.
• Right to data portability (Art. 20 GDPR): You can receive a copy of your personal data in a commonly used format and, under certain conditions, request that it be transferred to a third party.
• Right to object (Art. 21 GDPR): You can object at any time, on grounds relating to your particular situation, to the processing of your data based on Art. 6(1)(f) GDPR. You can object to processing for direct marketing purposes at any time without giving reasons.
• Withdrawal of consent (Art. 7(3) GDPR): Where processing is based on your consent, you can withdraw it at any time with effect for the future. This does not affect the lawfulness of processing carried out before the withdrawal.
• Managing your communication preferences: We may send you promotional emails. You can unsubscribe at any time using the unsubscribe link in our emails. Even after unsubscribing, we may still send you non-promotional emails, for example about your account or your orders.

You can exercise these rights as indicated in the Services or using the contact details below. For more information about how Shopify uses your personal data and what rights you have – including in relation to data processed by Shopify – please visit https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantage to you. Where permitted or required by applicable law, we may need to verify your identity before processing your request. Under applicable law, you can appoint an authorised agent to make requests on your behalf. Before accepting such a request, we will require proof of authorisation and may ask you to confirm your identity directly with us. We will respond to your request without undue delay and at the latest within the statutory time limits.

12. Right to lodge a complaint with a supervisory authority

If you have complaints about how we process your personal data, please contact us using the details below. Without prejudice to this, under Art. 77 GDPR you have the right to lodge a complaint with a data protection supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement. A list of the competent data protection authorities in the European Economic Area can be found here.

13. Transfers to third countries

Please note that we may also transfer, store and process your personal data outside your country of residence.

When we transfer your personal data to countries outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses (Art. 46(2)(c) GDPR) or equivalent agreements published by the competent UK authority, unless the data is transferred to a country for which an adequate level of protection has been established (Art. 45 GDPR).

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the updated Privacy Policy on this website, update the “Last updated” date and notify you where required by applicable law.

15. Contact

If you have any questions about data protection or would like to exercise your rights, email us at info@wildenocam.com or write to: Ecom Empire OÜ, Liimi tn 1b, 10621 Tallinn, Estonia. Registration number 16494984. Ecom Empire OÜ is the controller responsible for processing personal data in the WildenoCam online shop.